Marketing Consulting for SMES & Startups
We provide one-on-one marketing expertise for businesses that want to improve their marketing results, strategise new campaigns, or troubleshoot challenges.
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What Our Marketing Consulting Includes
Our consulting engagements are totally flexible. You might just need an hour of consulting to get clarity on something, or maybe you’d like ongoing guidance over a few months.
We’ll adapt to what makes sense for you. The focus is always on empowering you – we want you to come away from consulting sessions feeling confident and equipped to move forward.
Initial Marketing Assessment
We usually begin with an in-depth chat and review of your current marketing efforts. This might be a single session or a short audit project. We’ll look at what you’re doing now (website, social media, ads, content, etc.) and identify gaps or areas for improvement.
Custom Marketing Plan
Based on our assessment, we provide you with clear recommendations. This could take the form of a documented marketing plan or a prioritised action list. For example, we might discover that your messaging isn’t consistent, your SEO is underdeveloped, or that you’re missing an opportunity in email marketing.
One-on-One Consulting
Our consulting can be an ongoing partnership. We offer regular sessions (monthly, bi-weekly, or as needed) to discuss strategy, review results, and plan next steps. In these meetings, we can brainstorm new ideas with you, help you interpret marketing data, or even train you or your staff on certain skills (like understanding Google Analytics or improving copywriting).
Problem-Solving and Coaching:
Have a particular marketing challenge? We’ll tackle it together. This could be anything: perhaps your online ads aren’t converting, your competitor launched a campaign that’s affecting you, or you’re not sure how to allocate your budget.
Marketing Metrics & ROI Analysis
As consultants, we love digging into numbers to find insights. We’ll help you identify the key metrics to track for your business (like cost per lead, conversion rate, customer acquisition cost, etc.) and set up simple dashboards or reports.
Flexible Support
Our consulting service is flexible. It can be a short-term engagement (e.g., a few sessions to devise a plan you can run with) or a long-term partnership (acting as your on-call marketing advisor over months or years).
Marketing Consulting FAQs
We’re not just about telling you what to do – we also want to empower you. That means explaining the “why” behind our advice and, when you’re interested, teaching you some of the “how.”
- 1. What is marketing consulting?
It’s expert advice and guidance tailored to your business needs and goals. - 2. Who is this service for?
Small businesses, startups, or anyone needing marketing direction or support. - 3. What can I expect from a session?
Clarity, strategy advice, and actionable steps you can implement right away. - 4. Can you help review my existing efforts?
Yes—we’ll look at your current marketing and suggest improvements. - 5. Is this a one-time service or ongoing?
It can be either—book one session or ongoing support based on your needs. - 6. Do you specialise in any industries?
We work across sectors, but especially with small brands and early-stage businesses. - 7. Can I get help building a full marketing plan?
Yes—consulting can be a step toward creating a full strategy together. You can learn more about our marketing strategies and plans here.
